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SPRITE
- "DEAR ANTA CLAUS" -
On the heels of a successful TVC campaign in 2024,
SPRITE decided to run it back in 2025 with the legendary Anta Claus. This time, they took it to socials - giving fans an opportunity to interact with our NBA legend who is happily continuing his role as King of Christmas.
We partnered with our friends at Majority Agency and Sprite to bring Anta’s Workshop to life (in the middle of summer in Los Angeles), where we created a series of 14 films for paid & organic social placement. With $eck directing and Nyk Allen behind the camera, the series consisted of teaser films, reactive assets, giveaway prompts, and Q&A content with fans.
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CAMPAIGN TEASER
🤫🤫🤫
WHAT'S COLDER?
🥶🥶🥶
TO-GO PLATES
🧆🧆🧆
TOOTSIE ROLL
🍬🍬🍬
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THE ENGAGEMENT
FULL SERVICE PRODUCTION
YADA YADA took the reins from treatment to final delivery, working with the incredibly talented $eck as our director, and the one-and-only, Matt Chirico as our post-production wizard.
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Director Treatment & Bidding
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Creative Consult
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Expedited Production Timeline
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(7-days from award til shoot)
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Set Design & Construction
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Edit, VFX, Motion Graphics
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Color, Mix, Conform
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Resizing for various media placements
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55+ Deliverables (14 Unique Edits)
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FAN LOVE ✌🏽🎅🏾
As assets started rolling out, fans of AE and Sprite immediately took to the internet to spread the holiday cheer ...and hype 😤
Thirsty for more?
Check the rest of the work out over @Sprite
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