YADA YADA was born through several observations ...

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     👀  MARKETING BUDGETS ARE DECREASING 

        While consumer demand for content is higher than ever

 

​     👀   SOCIAL / DIGITAL IS THE FUTURE OF VIDEO

             Nearly 70% of video content is consumed via mobile devices 

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     👀   MEDIA TRENDS ARE CHANGING

            Ad spending for social & digital platforms continues to experience unprecedented growth

            (In 2024, 77.7% of total media ad spending in the US went to digital & social channels)

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... and yet, the way we approach production has remained unchanged?​​

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Can someone explain how that makes sense? 🤔​

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​​​We couldn't - so we did something about it. 

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