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PRIZE PICKS
"It's Good To Be Right"
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Over the last year, we've been breathing new life into the timeless question, "Wanna Bet?". And while our sports knowledge hasn't quite seen the uptick we'd all been hoping for, we've made up for that in spades with a LOT of laughter. Knee slapping, tears rolling, omg-my-abs-are-hurting giggle fits.
All of this, thanks to the amazing teams at PREACHER, PrizePicks, and SMUGGLER as we teamed up to create several series of social content for the PrizePicks "It's Good To Be Right" campaign. After a successful shoot in July, we ran it back again in September, and once more in November. Would we consider these folks family at this point? You bet 😈
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THE ROLL OUT
PAID / ORGANIC / COLLAB POSTS
The paid & organic assets started to roll out in tandem with the Broadcast spots at the start of the 2025-2026 NFL season, the start of the 2025-2026 NBA season, and beyond, as we look toward the playoffs and more. YADA YADA collaborated seamlessly with the main-unit to ensure smooth scheduling, great vibes, and a unique opportunity for a truly 360 campaign. The social assets not only feel like an extension of the TV spots, but they breathe life into the characters and RTBs in a way that feels “right” for the PrizePicks audience.
comments rolled in...
😈 😈 😈
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BY THE NUMBERS
(FOR THOSE COUNTING)
🎥 9 shoot days
🤩 7 celeb talent
📝 3 pre-production meetings
😂 999999 belly laughs
🌺 1 Hawaiian shirt day
😮💨 110+ assets delivered
PLAYOFF ASSETS
THE GOOD TIMES ROLLED INTO NOVEMBER
BIG GAME PREDICTIONS
THE OFFER 🦝
MIC'D UP
TABLE ME
BEHIND THE LAUGHS
🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈 🏈
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