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AMERICAN EXPRESS
- D1A COLLAB -
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When it comes to live events,
AMERICAN EXPRESS really knows how to pull out the red carpet. In partnership with our friends at DAY1 AGENCY the yada yada team has collaborated across a series of incredible events, bringing the hype of the experience to their followers at home.
From the iconic runways of NYFW to the exclusive after parties at Miami's Art Basel, AMEX doesn't just have a seat at the table, they have the keys to castle. Our team followed along for the ride and turned around these hype-driven edits in real time, bringing the FOMO to screens around the world.
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NYFW
AMEX x LUAR
This fall, American Express wanted to make a splash on the runway AND at the afterparty. They teamed up with the iconic team at LUAR to design custom LUAR handbags, inspired by the colors available to AMEX Platinum card holders.
But they didn't stop there - the bags also featured custom charms, showcasing the many benefits avaiable to card holders - Resy Credits, Dunkin partnerships, and don't forget the travel perks! YADA YADA captured the BTS of the design process, teasing the collab prior to the NYFW launch 💳
When the collection was ready to hit the runway, the team showed up in style, capturing the live runway event, and the AMEX sponsored afterparty in the heart of Manhattan - Rockefeller Center!
YADA YADA was on site for capture and a 24-hour turn around on the final assets, showing AMEX Platinum card holders just one more perk of membership 🍸
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AMERICAN EXPRESS x DELTA
"NIGHT SHIFT" @ ART BASEL
To bring American Express and Delta's Art Week footprint to life at night, the D1A team created an epic invite-only event in partnership with Jon & Vinny's at their new residency inside Miami's iconic Rubell Museum.
Set during peak after party hours, Night Shift brought together food, drinks and a live DJ set from none other than James Blake. The night culminated with a limited edition take-home pizza for all guests to satiate the late night - err, early morning - cravings.
YADA YADA's team collaborated with D1A and AMEX to create two quick-turn edits, one highlighting the event at-large, and the other focused on one VIP guest and her experience from pre-arrival, to late-night takeaway 🍕🍕🍕



"SHIFT SCENES"
>> EVENT RECAP



"COME WITH ME"
>> VIP GUEST EXPERIENCE