LULULEMON // BETTER TOGETHER
This fall, lululemon wanted to show up for World Mental Health Day in a big way. Partnering with the National Alliance on Mental Illness (NAMI) and the Global Mental Health Advisory board, lululemon conducted a study that revealed group workouts, considered "play", improve overall well-being by 23%. From this stat, their FW24 campaign was born and yada yada was tapped to bring all of the social & digital elements to life across a broad range of content capture and deliverables.
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ORGANIC SOCIAL
MOVEMENT IS ALWAYS BETTER TOGETHER
As an extension of the Broadcast/TVC video campaign, yada yada delivered a series of 4x organic social films for collab posts with lululemon x lululemon ambassadors featured in the campaign. The goal for these films - AUTHENTICITY. We wanted them to feel as if they sat at the crossroads between elevated cinematic content and UGC / self-capture. We added some fun social-first elements with app-native graphics (leveraging the campaign color scheme), quick cuts and of course, our custom fabricated mini mic's - the signature lululemon shoppers.
guest reactions 📈
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PAID SOCIAL
4x :15s for IG
An integral part of this campaign was our production and delivery of 4x unique :15s for paid social placement across Instagram. We were able to pack three (3) product RTBs into each piece, while keeping the energy of the films high and social-first by nature. Quick cuts, dynamic camera movements & playful dialogue lead the way to incredible stats...
"A standout achievement is how our videos scored on Google’s AI diagnostic tool, these assets achieved higher ratings over previous campaign. Notably, all 15-second product videos scored above 78%, with the Align creative receiving top marks at 85% for “consideration”. Guest sentiment was overwhelmingly positive (98% positive/neutral), with fans excited by the "better together" message and seeing our ambassadors shine."
