UGG
Anthem / New Heights
/ Weatherized Social




yada yada is a full-service content studio with a focus on delivering cutting-edge social content. Our global network of digital creators, cinematographers, photographers, editors and producers are at the ready to bring your creative visions to life with platform-specific social deliverables.
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Below you will find our recommended creators for this project. Keeping treatments from WAFLA in mind (as well as Mezzy for Weatherized), we are recommending SHENNY for our creator across both Weatherized + Anthem/New Heights shoot. His visual style feels social-first, while also feeling like an extension of our hero campaign.
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For the Anthem/New Heights shoot, due to the volume of deliverables, especially in the product category, we are suggesting 2x creators and recommend LENA NICHOLSON to focus on those product deliverables, while SHENNY has a focus on the talent-forward films/stills. Lena has just wrapped a successful Hybrid/Regen production and is extremely familiar with the UGG aesthetic, ensuring consistency for all product deliverables.
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SHENNY
Shenny is our recco for Weatherized + New Heights. His aesthetic falls in line with that of our hero director(s), with a social-first mind set. His style is adaptable to whatever is requested, and he has experience across stills + motion. Over the last 2 years, he has built a strong following on both Instagram (71.5k followers) and TikTok (35.6k followers).
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LENA NICHOLSON
If we are able to accommodate 2x creators in Seoul, we'd love to bring Lena along to lead the charge on all product-focused deliverables. She'll have just finished production on Hybrid / Regen, providing a through-line between the social deliverables asthestic.
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